My(future)Space

by Murrayiz on March 10, 2010

I was just reading a very interesting article on Mashable about MySpace.com. It’s an interview with MySpace’s Co-Presidents Jason Hirschhorn and Mike Jones. I’m not going to go into what they say about their plans for the platform, as the article does a much better job than I could do here in a sentence or 2.

But it got me thinking about how so many people view Myspace as dying, or passe, and would never view it as a viable platform for their (social) marketing plans.  This is such a huge mistake. What they are confusing are their own personal preferences for a platform for themselves, for a viable platform that may be just right for their customers and audiences.

One of the things that we do at Biztegra when creating a strategy for a client is look at hundreds of platforms to find the ones that are right for a client (it’s not just about Facebook and Twitter).  Couple that with the fact that in reality, MySpace gets a HUGE amount of traffic / unique visitors. While less than half of Facebook’s levels, it’s also more than double Twitter’s for January 2010 (according to Compete.com – view the graph on compete.com). At 50 million unique visitors (give or take), there are tremendous opportunities on the platform.

To me, the message is that when you are casting a marketing net, especially when talking about Social Media Marketing, do 2 things:

1. Take yourself out of the mix. It’s not about you, it’s about your customers and your business. Your customers have already identified themselves somewhere, and there may just be more opportunities to work with those platforms to create some very interesting marketing programs.

2. Continously do #1 above. Check to make sure you aren’t putting yourself back into the mix.

Kind of what you would do for any marketing program. Right?

So, where are you currently running your Social Marketing programs, aside from Facebook and Twitter? Let me know, I’d love to talk to you about what you are doing.

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My Social Media Marketing Webinar

by Murrayiz on February 5, 2010

In case you missed the Webinar I did February 2 on social media marketing, you can view it here. To attend the full 1 day workshop that’s mentioned go to www.socialmediastrategyworkshops.com

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BarcampSWFL #2

February 3, 2010

Here is the second video from BarcampSWFL. If you don’t know what a Barcamp is, check out my earlier post from last year’s BarcampMiami, which is coming up in a couple of weeks. And if you’re a blogger, you should also seriously consider WordCamp, which is focused on Wordpress.

BarcampSWFL 2010 Part 2 – Video
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Barcamp SWFL

February 1, 2010

Attended another Barcamp this past weekend. I love Barcamps – the energy and people that you meet make it an incredible experience.  And the beauty is that people who are passionate about a topic get to present about that topic, people who otherwise may not get the opportunity to share their knowledge and experience.
I”ll have [...]

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Some clips from some of my recent presentations

January 26, 2010

Yesterday, I had to put together some video of some of my presentations for an organization that I’ve begun discussions of partnering with on some initiatives. Had to keep it under 10 mins for YouTube, only had a very short time to create it (about 2 hours), so the clips are cut pretty short, and [...]

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Convergence

December 28, 2009

If you still think that the world has not been dramatically shifted with the emergence of Social Media, Web-enabled phones, and Time-shifted television: On my ride home this evening, while stopped at a light I did what I always do: looked at Twitter (again, I was stopped – I put the phone away in a [...]

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My Recent Presentation to SITE Florida

November 24, 2009

I recently presented my view on Social Media/Marketing to a local group of travel and meeting planning professionals here in South Florida.
Site Florida – Social Media Strategy and Tactics Presentation: 140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting/ Friending/Following/Linking/Digging [...]

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OutTakes from Palm Beach Post TweetUp Video (Palm Beach Gardens, Florida)

November 2, 2009

From the cutting room floor: some outtakes that did not make it into the first video from the TweetUp. Probably shouldn’t have made it into this one also.

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Palm Beach Post TweetUp in Palm Beach Gardens, Florida

October 30, 2009

Last night I attended a Tweetup sponsored by the Palm Beach Post, held at Brio Italian restaurant in Palm Beach Gardens, Florida. It always amazes me at the diversity of people and professions that attend events like this – from marketing and social media professionals, to people who do social media for the sheer pleasure [...]

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South Florida Interactive Marketing Association – Nautical Networking Event

October 25, 2009

On Friday (10/23/2009) I attended the South Florida Interactive Marketing Association’s (SFIMA) Nautical Networking Event (NNE). This an annual event (some would say the premier event for marketers in South Florida).  Having been on the SFIMA board for a number of years, I guess I have a soft spot for both the organization and the [...]

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