I was just reading a very interesting article on Mashable about MySpace.com. It’s an interview with MySpace’s Co-Presidents Jason Hirschhorn and Mike Jones. I’m not going to go into what they say about their plans for the platform, as the article does a much better job than I could do here in a sentence or 2.
But it got me thinking about how so many people view Myspace as dying, or passe, and would never view it as a viable platform for their (social) marketing plans. This is such a huge mistake. What they are confusing are their own personal preferences for a platform for themselves, for a viable platform that may be just right for their customers and audiences.
One of the things that we do at Biztegra when creating a strategy for a client is look at hundreds of platforms to find the ones that are right for a client (it’s not just about Facebook and Twitter). Couple that with the fact that in reality, MySpace gets a HUGE amount of traffic / unique visitors. While less than half of Facebook’s levels, it’s also more than double Twitter’s for January 2010 (according to Compete.com – view the graph on compete.com). At 50 million unique visitors (give or take), there are tremendous opportunities on the platform.
To me, the message is that when you are casting a marketing net, especially when talking about Social Media Marketing, do 2 things:
1. Take yourself out of the mix. It’s not about you, it’s about your customers and your business. Your customers have already identified themselves somewhere, and there may just be more opportunities to work with those platforms to create some very interesting marketing programs.
2. Continously do #1 above. Check to make sure you aren’t putting yourself back into the mix.
Kind of what you would do for any marketing program. Right?
So, where are you currently running your Social Marketing programs, aside from Facebook and Twitter? Let me know, I’d love to talk to you about what you are doing.
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